Privacy Policy

1. Introduction

SnowDayAlerts.com (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information. By using SnowDayAlerts.com, you agree to the terms of this policy.

2. Information We Collect

A. Information You Provide

When you contact us, we may receive your name, email address, and message content. If you subscribe to email alerts, we collect your email address and ZIP code preferences.

B. Information Automatically Collected

When you visit our website, we may automatically collect:

• IP address
• Browser and device information
• Pages visited and time spent
• Referring URLs
• General location (city/state level)
• ZIP codes entered into our prediction tool (used to generate forecasts and not intended to directly identify you)

3. Email Alerts & Sponsored Content

If you subscribe to Snow Day Alerts email notifications, we use your email address and ZIP code settings to send forecast-based alerts for school days (Mon–Fri).

• Sponsored content: alerts may include a clearly labeled sponsor message or sponsor link.
• No sale of email: we do not sell your email address.
• Unsubscribe: every email contains an unsubscribe link.
• ZIP-based relevance: sponsor messages may be selected based on ZIP/region.
• Forecast integrity: sponsors do not influence forecasts or percentages.

4. Cookies & Tracking Technologies

We and our partners use cookies, pixels, and similar technologies to:

• Provide essential site functions
• Measure site usage and performance
• Improve predictions and user experience
• Prevent fraud and abuse
• Display personalized or non-personalized advertisements

You may manage your cookie preferences using our on-site consent banner powered by Ezoic.

5. Use of Google Services

SnowDayAlerts.com uses Google services, including Google Analytics, Google Ad Manager, and Google advertising/measurement tools via our partner Ezoic.

These services may collect or receive information your browser sends, such as:

• IP address
• Device identifiers
• Cookies
• Page activity
• Approximate geographic location

For more information, visit Google’s policy page:
https://policies.google.com/technologies/partner-sites

6. Use of Ezoic Platform

We use Ezoic to provide advertising optimization, analytics, site performance tools, and cookie consent management. Ezoic may process data relating to your visits as part of delivering these services.

You may review Ezoic’s detailed privacy policy at:
https://www.ezoic.com/privacy-policy/

7. How We Use Your Information

• To provide snow-day predictions
• To improve site functionality and performance
• To analyze traffic and usage
• To respond to contact inquiries
• To detect and prevent misuse or fraud
• To deliver email alerts you request (including sponsor messages within alerts)
• To display ads relevant to users

We do not sell your personal information.

8. Data Sharing

We may share non-personal or aggregated information with:

• Analytics providers (Google Analytics, Ezoic)
• Advertising partners (Google Ad Manager / Ezoic)
• Service providers assisting site operations
• Legal authorities when required

9. Your Choices

• Disable cookies through your browser
• Adjust consent options using our cookie banner
• Opt out of Google Analytics: GA Opt-out
• Unsubscribe from email alerts using the link in any email
• Request deletion of personally submitted information

10. Children’s Privacy

Our site is not directed to children under 13. If you believe a child has submitted information to us, please contact us so we can remove it.

11. Updates to This Policy

We may update this policy occasionally. The “Last updated” date indicates the most recent revision.

12. Contact Us

For privacy questions or data requests, please contact us at:
info@snowdayalerts.com